Sora Spotlight

Real-world success stories from advisors and planners utilizing Sora

Dace DeKruif

Founder, Silver Strand Financial Planning

We chatted with Dace about how he came to start his practice, and how he helps his clients grow their net worth through personalized financial planning and with tools like Sora.


Rick Valenzi

Founder and Certified Financial Planner, Financial Zen

We chatted with Rick about his experience helping younger clients secure their financial future, or rather reach financial zen, through a high-touch, comprehensive planning and personalized investing model.



Matt Schuberg

Founder and CEO, Planned

We chatted with Matt about his experience starting his financial planning firm. He dives deep on how he helps individuals and families who may not fit the “traditional” client profile get the support they need to grow their net worth.

Sid Misra

Certified Financial Planner/Advisor, Beacon Financial Group & Founder, MPowered Finance

We chatted with Sid about his experience helping individuals and families secure their financial future through comprehensive planning and how to build an effective brand in the advisor community.


Michelle Gordon

Founder and CEO, Investably

We chatted with Michelle about Investably, one of the few Latina-owned registered investment advisory firms in the country where she specializes in tax-smart wealth planning and investment management for affluent women-led families, entrepreneurs, and non-profits.