Welcome to Sora!

Feb 7, 2022

We at Sora are so excited to be building an automated tool that will allow families across the U.S. to find and secure their lowest loan rates for new or existing debt. Our hope is to provide American families with peace of mind, while putting more money in their pockets to invest in their families. We believe that this is a key to greater economic empowerment and mobility across the U.S. At Sora, we give people the ability to visualize and analyze their debt (mortgages, auto loans, and student loans), understand their relative Sora “debt grade,” and take actions to lower their monthly payments. 

As things are today, American families are losing money - a lot of money - unnecessarily. 80% of American households carry some type of debt, so interest rates matter a lot. Sadly, Americans pay more than $100 billion in annual excess interest on loans. This is primarily because it’s so hard to shop, compare rates and get the best deal, and even harder to complete all the paperwork required to apply. We all know that we can be saving money that could be invested in ourselves and our families. But the process is simply inaccessible and painful for everyday American households on the go.

Simply put, far too much of American families’ debt is being carried at an unnecessarily high rate. This prevents them from having more money in their pockets - money that could instead be put toward #food, #education, #training, and #housing. Money going to what matters, not unnecessarily to banks and lenders.

We are excited to keep you updated in the coming months!!!