How This Impacts
Sora’s Customers
Since launching Sora in early 2022 our mission has been to help clients optimize their liabilities via their trusted financial advisor. Along the way, we’ve been fortunate to work with incredible customers and supporters like you. Thank you for your trust and support—we couldn’t have built Sora without you.
We’re excited to share that Sora is being acquired by Flourish, marking an important step forward in our journey. This transition brings new resources and opportunities to enhance the lending experience while maintaining the service you rely on today.
What This Means for You
No Immediate Changes – Our entire team is joining Flourish, and we will continue offering data aggregation, analytics, and lending as we always have, while working to improve our services.
Enhanced Lending in Early 2026 – We’re building towards a fully integrated lending experience, with mortgage brokerage licenses in nearly every state. Our goal is to ensure that every lending request is met with a highly competitive rate and a best-in-class experience.
New Opportunities with Flourish – Flourish offers top-notch financial products and solutions, including Flourish Cash and Annuities. If you’d like an introduction to explore their offerings, email rohit@sorafinance.com or oza@sorafinance.com, and we’ll connect you with the right team.
This is just the beginning of an exciting new phase for Sora, and we can’t wait to continue building for you—now with even greater resources. Thank you again for being part of our journey!
Best,
Rohit and Siddhartha